ABOUT

your one-stop shop for all things good design

Think of Thomfoolery as your home on the Internet for good design, from brand identities and websites to home décor and personal style. A girl’s girl with a thing for antiquing, I’m known for my feminine-meets-vintage aesthetic. Because timeless is better than trends, friend.

TOMFOOLERY

[TOM-FOO-LUH-REE] // NOUN: FOOLISH OR SILLY BEHAVIOUR

BRANDING, BUT MAKE IT FUN

my approach


If you ask me, branding your business should be fun. (Like, the kind of fun you have with your girlfriends and a bottle of wine on a Saturday night.) After all, you didn’t start this business to work 24/7 or be a stress case. You started it for freedom. (And freedom is supposed to be fun.)

So, I’m only serious about two things: Good antiques and good design. In the words of Elsie de Wolfe, self-proclaimed rebel in an ugly world (amen, sister), “I am going to make everything around me beautiful—that will be my life.” And it has been my life. But don’t take it from me—scroll my portfolio and shop for the goods.

meet your designer

HYPE GIRL SINCE 1995

Maybe it’s because I’m the youngest of five sisters, but I’m a born hype girl. Seriously—if you’re even remotely good at something, I’m the friend who will tell you to quit your day job and follow your dreams. (If you’ve already quit your day job, congratulations, girl. I’m here for it).

SEVERINA THOM

SCHOOLED IN DESIGN

With a bachelor’s degree in graphic design and a master’s degree in the business of art and design (like an MBA, but for artists and dreamers), I’ve been schooled in both design and the business of design, which means you’ll get more than profesh visuals outta me—you’ll get all the strategy.

EXPERIENCED IN BRANDING

Before founding Thomfoolery, I was the in-house designer for fashion and lifestyle brands boasting 400K+ Instagram followings. Like, literally, the only designer, so I had my hand on every graphic design task you could think of. It made me the designer I am today. (And very, very tired.)

HERE FOR A GOOD TIME

As happens when you’re overworked, I burnt out. (God Bless Corporate America). That was my come-to-Jesus moment. I quit the hustle culture and founded Thomfoolery on the belief that fun is a must-have in business and life. Let’s bake more fun into your business cake too, k? K.

CLIENT TESTIMONIALS

THAT’S WHAT SHE SAID

  • “I’ve had nothing but the best experience with Severina. I really trust and appreciate her vision.”

    — Nicci J.—
    CONFECTIOUS PASTRY SHOP

  • “Sev is so much more than a designer. She has a way of winding herself around your heart in the process.”

    — Elizabeth M. —
    TRILUNA

  • “Sev is the best! She's so sweet and fun to work with. Her branding revived by family’s 60-year-old business!”

    — Krista F. —
    SANTEE DRIVE-IN

get to know me

MY NAME IS ITALIAN FOR “STERN AND SERIOUS,” WHICH I AM… NOT.

THERE’S A 97% CHANCE THE OFFICE IS PLAYING IN MY HOUSE RIGHT NOW.

I AM CERTIFIABLY CO-DEPENDENT WITH MY DOGS, ROCKY AND GIRLY.

IN MIDDLE SCHOOL, I WAS A PINK CRAYON FOR HALLOWEEN. EMBARRASSING OR ICONIC, YOU DECIDE.

GIFT GIVING IS MY LOVE LANGUAGE. (WORK WITH ME AND YOU’LL FIND OUT FOR YOURSELF.)

let’s talk branding

You ready? Let’s chat about how we can brand your biz.