brand design, complete with color palette, curated fonts, brand patterns, and custom illustrations.

Amanda Bonneau is a wedding and family portrait photographer based in New Jersey. She does most of her photoshoots at the beach, so we wanted her branding to have a light, coastal feel to it.

The color palette draws inspiration from the coast as well, bringing in tones found in the water, sand, driftwood, and sunsets.

These brand fonts were chosen to convey her professional and polished (yet friendly and approachable) personality.

I drew custom illustrations to further enhance the brand’s unique personality and highlight certain things her NJ clients would resonate with — such as the famous Jersey Shore lighthouse and postcard.