brand strategy and web design

This project was equal parts challenging and fun!

The challenge was figuring out how to showcase all of Kristi’s skills in one place, her website. Kristi is a professional esthetician, make-up artist, and textile/paint artist. She offers waxing services, make-up services (for personal and commercial clients), and she also sells her artwork and textile pieces.

Whether she’s sculpting the perfect eyebrow arch, creating a chic make-up look for a photo shoot, or hand-dying clothing in indigo — at her core, Kristi is an artist and well-rounded creative.

After collaborating and acting as a consultant on the BVSIIXX brand strategy, we got to work on the website.

Kristi home and studio are located on the coast, and she pulls a lot of inspiration from the ocean for her art. We wanted to infuse the relaxing, calming, and rejuvenating feel of the ocean into the photography and color palette of the website. Kristi also strives to bring that same calming energy into her studio space for her clients as well.

Ultimately we created a central hub for her clients and customers to learn more about Kristi, buy artwork, and book their make-up and waxing services.