Complete rebrand, social media strategy, print collateral, and more!

This was a dream project to say the least! Krista’s grandfather purchased this land in 1958 and built The Santee Drive-In Movie Theatre. The drive-in has been in Krista’s family ever since. For this rebrand, we wanted to keep that nostalgic 50’s feel, but add a fresh, contemporary vibe by using a bold neurtal color palette. I incorporated a retro font and star shaped which were a nod to Hollywood films, as well as the star-studded sign that has stood a the entrance of The Santee for decades.

The Santee project scope was what I like to call “the whole enchilada”. Krista, the owner, was taking over management of her family owned business and wanted to completely rebrand everything.

I worked with Krista on completely rebranding the Santee’s logos, color palette, brand marks, social media graphics, flyer + coupon designs, AND I even developed custom Lightroom presets for Krista so that all her branded photos look cohesive.