brand design and web design

Keenly Crafted Aesthetics is a botox, filler, and microneedling studio in Boise, Idaho.

Jess, the founder and lead injector, has a special connection with Hawaii. She feels the most at peace while in Hawaii, and feeling at peace with oneself is what she wants for her clients. It’s her passion and goal to help her clients feel confident and beautiful.

We wanted her new branding to evoke those relaxing, peaceful island vibes. The Keenly Crafted Studio also provides a tropical-inspired environment with the decor and atmosphere.

Jess wanted her main brand image to be just that — an image! The hand-drawn face I created is somewhat abstract, so that any client can picture themself as this beautiful, confident woman. She has a hibiscus flower tucked behind her ear as a nod to Jess’ love for Hawaii.

The color palette is refined, yet energetic — representing the youth and confidence KCA clients are striving for.