brand design, custom patterns, and print collateral

Outside Tha Box Designs (aka OTB) is an interior design company based in Southern California. They offer a full range of design and styling and staging services.

OTB works with high-end clientele, so I wanted the brand to convey a professional, elevated aesthetic, while also infusing some of Michelle’s (the owner + lead designer) eclectic personal style and flair.

In addition to custom brand patterns, I also curated a collection of photographs/textures that Michelle can use throughout her branded collateral to infuse her personality and nods to her coastal hometown. These photographs can be used within OTB’s internal decks/presentations, on the website, and as a background photo on engaging Instagram stories.

I chose a neutral color palette consisting of black, white, and beige tones, along with a few supporting earth tones. I chose this direction for the color palette because it allows Michelle’s interiors to shine. Whatever colors she uses in her clients’ designs won’t clash with the brand’s neutral color palette when shes’s sharing client projects on her social media and website.

I chose to add earth tones to the color palette because Michelle uses a lot of natural elements in her interiors such as terra cotta, live plants, natural stone, etc.